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Unleashing e-Commerce Growth: Beyond Hype to Real Marketing Strategies
The most efficient marketing strategies to scale e-commerce brands in 2024. Proven to drive remarkable growth and break through any sales plateau or roadblock. Here’s how you can scale your e-commerce brand and what you need to know.
How to Know What Digital Marketing Strategies to Use
There is nothing more daunting (for me) than wondering what could be. What if I had spent more time on social media content, what if I had spent more time networking, what if I had let my ads run longer, what if I had started using a different channel earlier.
The thought of missing out on potential opportunities scares me to my core - which is why I double and triple check every possible platform for potential opportunities when working with clients. So what marketing strategies should you use and more importantly, how do you know?
There is no tell-tale guide to knowing what marketing channels to pursue, but there are things to help you decide. Here are 8 starting points to help guide your decision.
3 Digital Marketing Strategies Small Businesses Need to Reach More Customers Online
Getting your message seen in the digital space is the hardest challenge anyone can overcome. With billions (yes, billions) of users surfing Facebook and Google a day, getting your content seen over all the nonsense that exists on the internet poses quite the obstacle. Especially in today’s world, getting your content seen and your message heard is crucial for businesses to grow. Here are 3 strategies small businesses need to adopt if they are going to reach more customers online.
Why You Should Be Running Paid Ads and Paid Search RIGHT NOW
There are hundreds, even thousands of “experts” crawling through the depths of Facebook and Instagram, luring small business owners in with this appealing offer: “I can help you reach X amount of followers in a month, without spending ANYTHING on ads.” The truth of the matter is, they are full of it. Any claims to increase your sales, follower count, or engagement rates by simply posting on social media are 100% empty claims. There is no fast track to growth, at least now without the willingness to invest a little money.
How to Make Facebook Ads Work For Your Business
I’ve said it before and I’ll say it again - Facebook ads that don’t produce results are one of the most frustrating challenges a small business owner can face. Unfortunately, I speak from experience. The first $1,000 I ever spent on Facebook ads came out of my savings account from money I had saved from my summer internship. Though this wasted ad spend pushed me into utter resentment for Facebook ads, I decided to learn from my mistakes rather than wallow in regret. This, my friends, is the most expensive lesson I have ever learned.
Case Study: How Neighborhood Allies Increased Their Website Traffic By 900%
From 2020 to 2021, DM Digital helped increase Neighborhood Allies’ monthly website traffic by 900%, gain over 1,600% more newsletter subscriptions, and receive over 20% more donations. With an organic multi-channel strategy of SEO and social media content, DM Digital supplemented the nonprofit organization’s growth even further with Google Search Ads.
5 Easy Changes to Make Your Website SEO-Friendly
Search Engine Optimization - quite possibly the trickiest field in marketing that exists. No one is for certain how Google’s algorithm determines the worth of your website, but with the elements seemingly always changing, there are a few things you can make sure your business has for success. When it comes to driving more organic traffic and reaching more potential customers, everything counts.
How to Use Content Marketing for Local Businesses
Content marketing is the strategic production of quality content that is targeted to provide a benefit to your ideal customers. It is not spamming your audience with random blog posts or social media content, it’s methodical and serves a purpose. Most of all, putting content out there and just hoping that someone will see it is not at all beneficial to your time or your brand.
Case Study: Groundbreaking Performance Metrics Generated for Clients in 2021
2021 gave us the ability to produce groundbreaking results for clients across all industries. From E-Commerce brands to B2B services, we helped our clients grow by over 300% across the board.
Below are our Top 10 groundbreaking results we generated for clients in 2021:
Average ROAS of 550% across all clients
Top ROAS over 850%
Increased website traffic by 900% (Q1 to Q4)
Case Study: How We Produced An 8.5x ROAS for an E-Commerce Client
According to Nielsen, the average return on ad spend (ROAS) for E-Commerce brands is around 287%. This number may sound like an impressive statistic, but after factoring in overhead, this leaves much less room for profit.
This average also indicates that many brands see less than 2.0x return on their ad spend, and few brands see much more than 4.0x. That being said, with the perfect combination of audience targeting, creative content, and promotional offers, wonderful things can happen.
These results stem best from knowing your ideal audience inside and out, which is what we strive to do for each and every one of our clients. In this article, we’ll dive into how we got one of our E-Commerce clients up to as much as 850% ROAS.
3 Tips for Digital Marketing During the Holiday Season
Believe it or not, the holiday season is just around the corner. These next couple of months are jam-packed with gift buying, discount shopping, and splurging on our family and friends. With that being said, it is vital that your brand is ready to compete for the attention of holiday shoppers, or risk getting left behind by your competitors.
In this article, we will go over three tips for leveraging your digital marketing strategies during the holiday season. What your brand should be doing, how they should be doing it, and what to expect for upcoming trends.
31 Facebook Ads Trends for Ecommerce Brands
E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.
The Number One Copywriting Secret to Writing Ads That Convert
There are countless elements to writing a successful ad that converts. Everything from your budget to your audience targeting will determine how successful your ad will be. Above all else, there is one key element that will guarantee you target the right audience, say the right thing in your ad, create the right offer, and see positive results. We will reveal this number one copywriting secret in this article and explain how you can use it to guarantee a positive return on your ads.
The Ultimate SEO Checklist: Drive More Website Traffic, Generate More Leads, and Rank Above Your Competition on Google
Search Engine Optimization (SEO) is perhaps the most complex strategy in the marketing industry today. With so many moving parts, there’s not just one right way to approach it. In this article, we’ll cover the basic fundamentals to optimizing your website to rank higher on Google, drive more website traffic, and generate qualified leads.
Generate Qualified Consumer Leads Using Yelp Ads
If you have a business profile on Yelp (which you should), chances are you’ve been contacted about enhancing your profile or paying for Yelp Ads. That poses the question, are Yelp Ads right for your business? In this article, we’ll take a deep dive into some statistics surrounding advertising on Yelp and what that could mean for your business.
6 Common Mistakes Marketers Make That Deter Customers
While there are countless different approaches to marketing an item, there are a few ways that have proven to work and thousands of ways that have proven not to work. This article focuses on ways that not only don’t work, but actually deter potential customers from considering your product or service.
3 Easy Ways to Decrease Your Facebook Ads Costs
Running Facebook Ads is a constant battle between strategic elements. Keeping an eye on your daily metrics to ensure your creative is not fatigued, audience is not over concentrated, and tracking is accurate are all keys to keeping your overall ad costs down and return up. If you notice that over time your costs are not decreasing or worse, have been increasing, it’s time to take a look into what may be causing that.
In this article, we’ll dive into three easy ways you can keep your Facebook Ad costs down.
How to Run Facebook Ads with $25 a Day
Knowing how to run Facebook Ads on a small budget is not only critical for local businesses, but for anyone looking to generate high-quality leads through paid advertising. A small Facebook Ads budget provides the wireframe that shows us just how to turn a cold audience into a warm audience and a warm audience into leads, all with a simple campaign funnel.
A small budget on Facebook forces you to set up multi-step processes that take time to screen potential leads and drive volume through the top level of your sales funnel. In this article, we’ll show you just how to generate qualified leads and drive more sales volume by spending just $25 a day on Facebook Ads.
Top 30 Best Advertising Headlines (And How to Use Them)
When writing an advertisement, there are several different elements you need to be aware of. The body copy has to be entertaining in order to keep a hold on the reader’s attention, the imagery has to stand out, and the offer has to encourage action. But each of these things only accounts for a fraction of the ad’s performance.
Without a value-packed, curiosity-piquing headline, the reader won’t even get to the body copy or the offer. In this post, we’ll go over the 50 best headlines in advertising history and how you can use them for your Facebook Ads, Google Ads, and blog articles.
3-Step Formula to Creating Unstoppable Facebook Ads
Facebook advertisers will all tell you different things about what’s important and vital for creating successful Facebook Ads. In all reality, these things most often just make them 10 times more complicated than they have to be. In this article, we will break down our 3-step formula to developing a bulletproof Facebook Ads strategy.