
Ad Campaign Creation
Get the most out of your budget.
We create digital advertising campaigns (for social media, paid search, PPC, etc.) that guarantee results on every platform.
Research
What is the problem your company is facing?
What are ways we can fix it?
Who is your customer?
Where do they spend their time?
What do they value?
These are the types of essential questions we ask before outlining any campaign objective. We use research to guide every step of our digital ad campaigns, get to know your audience, and identify ways to reach them.
We use customer surveys, industry reports, and other research methods to establish campaign objectives, define audiences, and guide creative.
Strategy
After analyzing our research, we define campaign objectives. We then outline the steps we need to take to reach those objectives, and how we will achieve them.
We create an ideal customer profile and identify which channels are best for reaching that niche. From there, we determine what key points we need to make throughout the campaign and how often to make them.
Your strategy will serve to guide where your message appears, how often, and who sees it. Lastly, we allocate budget spend and ensure it is optimized towards getting you the most results.
Creative
Creative content is the most important and time consuming step of the process. In order to get results, we need to ensure that your ads communicate the right message, while also grabbing the viewer’s attention.
This is where we figure out what to say and how to say it. Each key point outlined in the strategy will receive its own ad and will be scheduled to maintain consistency. We develop a strong and compelling message for each ad that targets the values of the audience.
We use our expertise in copywriting to construct headlines that pique curiosity and copy that is both informative and persuasive. After outlining the text of each ad, we design visuals that stand out and strengthen the message. This lethal combination is guaranteed to drive more website traffic and produce a positive ROI.